We're a conduit connecting local commerce and community.

The Bulls of Durham

There is a local business for everything you want and need to live your best life in the Triangle, NC.

Durham Beyond the Hype

Our Impact

EVERYTHING we do is with and for the community. We understand that shopping local means food on our neighbors' tables. We're committed to protecting Durham's history and legacy of entrepreneurship.

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Local, small businesses featured.

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Of Our Clients are BIPOC, LGBTQ+, &/or Woman-Owned Businesses

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Grant opportunities shared with small business owners.

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Crowdfunded for Local, Black-Owned Businesses

We're Obsessed with Durham, NC to Say the Least.

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Who We Are

The Bulls of Durham are passionate about Durham, North Carolina – some say obsessed. We’re deeply invested in our city’s success, and we recognize that a strong Durham is part of a strong Triangle region.

Why We Do What We Do:

We believe in the power of local businesses. Shopping local isn’t just a trendy slogan; it’s about supporting our neighbors and building a vibrant community. Every purchase at a local shop means more than just a sale; it puts food on tables and keeps roofs over heads.

It’s known that every time a small business owner makes a sale, they do a little happy dance. We also know there’s a good chance it pays for their child’s dance classes… at a locally-owned dance studio.

Durham’s history is built on entrepreneurship, and we’re committed to ensuring that spirit thrives. While hard work and creativity got us here, it takes more to compete with big corporations moving in. We know the Triangle is a fantastic place to live, and we want to keep it that way.

Our Mission:

  • For the Community: We create safe spaces for Durham and Triangle residents to connect over their love for the Bull City. Discover local businesses, events, and resources to live your best life here. We share local job opportunities and guides for spending your money more equitaBULLy with local, living-wage businesses. Join our thriving Durham Insider Community!
  • For Local Businesses: Our BULLish Market membership offers an affordable solution to the fragmented small business support system in the Triangle. The BULLish Market connects local small business owners to each other, opportunities, and our BULLoved community. We address key challenges by:
    • Connecting Businesses: Foster collaboration and resource sharing to combat isolation and lack of networking.
    • Providing Education: Workshops and online resources equip members with knowledge to navigate legalities, profitability, hiring, and scalability.
    • Linking to Funding: Connect to crucial funding opportunities, bridging the gap to traditional options (e.g., $51.4 million in grants shared).
    • Building Customer Connections: Reach a community of local-loving consumers to find your perfect customer base.

The Bulls of Durham Difference:

Our comprehensive approach tackles the frustrations and lost revenue caused by the existing fragmented system. We equip members with the connections, knowledge, and resources they need to thrive and contribute to a strong, inclusive Triangle economy. We help them identify and take their next right step.

Meet The HERd

We're a small but mighty team of women who do it all for the Bull City.

Sheila Amir

Owner & Creative Director

Adrienne Watson

BULLish Market Accountant

Malinda Love

BULLish Market Community Manager

Jenn Floyd

Digital Presence Strategist

Alex Thomas

Executive Assistant

Crystal Petry

BULLish Market Grant Writer

Who's Hiring in the Triangle, NC

Our biweekly blog series showcases living wage+ employment opportunities with locally owned businesses.

Who’s Hiring in the Triangle, NC, 3-8-2024

Contact Us

Feel free to reach out to us. We’re open Monday through Thursday, 9 AM – 6 PM and generally respond within 2-3 business days.

Have the best day ever, yet,

The Bulls of Durham HERd