Who We Are
-The Herd-

Our History

The Bulls of Durham began as a living history book project that blended 318 years of Durham’s history with the interviews of over 120 Durhamites who move and shape the city. The book was cocreated with the Bull City community for the community, and that set the precedence for how we do EVERYTHING here at The Bulls of Durham – with and for the community. 

In creating the book, the data showed that entrepreneurship is the bloodline of Durham. It’s what brought Durham into being. It’s what brought the Bull back after every hardship. It’s what has attracted the rapid influx of newcomers and change.

With the book complete, we found ourselves with a robust community, a deep, data-backed knowledge of the city, and a compelling need to keep entrepreneurialism alive and diverse in Durham.

Today, The Bulls of Durham is a conduit that connects small business owners to each other, to opportunities, and to our incrediBULL community.

Driven by our strong company values

Community

We do EVERYTHING with the community for the community. Each of us are a thread woven into the tight-knit fabric of Durham.

Integrity

We do what we say we're gonna do. We're reliaBULL. We operate in the truth. We are transparent as possiBULL.

EquitaBULL Future

We BULLieve that the redistribution of wealth is key to building an equitaBULL future where we all thrive.

Clear Is Kind

"Clear is kind. Unclear is unkind." Brene Brown. Kindess matters. We're transparent in our communication, pricing, offerings, what we do, and who we are.

Intentional

We are intentional. We do NOT reinvent the wheel. We monotask. Everything we do is based in our values and builds towards an equitaBULL future.

Keep It Simple

Our golden rule around here is KEEP IT SIMPLE. Life is hard enough. No need to make it any harder. In all our work, we ask ourselves, "is there a simpler way of doing this?"