Control the ControllaBULLS

Durham Off the Beaten Path, Durham NC, Bull City

I hope you’re doing well. If no one has told you yet, you’re incrediBULL, your feelings are valid, naps are self-care, crying is detoxing, and, as a former nutritionist, I can assure you that calories don’t count right now.

We’re all learning to sit with uncertainty right now. Ambrosia salad is officially a feeling.

Here’s what I know:

  • My bills don’t care about my ambrosia salad feelings.
  • Small business owners aren’t getting the help they need.
  • I cope by helping others.
  • I can help small business owners.

Dessert first info:

Your social media posts haven’t been performing well for the last week or two and won’t for the next week or so.

Here’s why:

  • Facebook and Instagram have turned off views of recent posts via hashtag searches to stop the spread of election misinformation and related violence.
  • Other platforms have made adjustments as well to help slow the spread of misinformation.

This showcases 3 very important things:

  • Hashtags are extraordinarily powerful tools.
  • Do NOT rely exclusively on social media to run your business.
  • You OWN your email list and it’s the most powerful tool you have. 

HIGHLY recommend coming to the FREE Hashtag workshop next Tuesday, November 10th at 10:00 AM. Learn why and how powerful hashtags and how you can use them to build an audience of your ideal customers. 

The reason I say your email list is the most valuaBULL & powerful tool in your business is that email marketing has up to a 4100% ROI on investment. You OWN your email list, even if you use a free provider. You borrow social media and are subject to its whims.

I cannot recommend coming to the Starting Your Email LIst Workshop enough. This is for folks without a list and those who have kinda-sorta started an email list and haven’t done anything with it, yet.

Have the best day possiBULL,
Sheila

Blog photo by Nicholas Levi.

If anyone knows how to get a caption on a feature image to properly credit photographers, we’d greatly appreciate your help.

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